OVERVIEW

Role: Art Director

Client: On Location Experiences

Year: 2025

Touchdown Club by On Location Experiences is a premium NFL game-day hospitality experience designed for fans who want an elevated way to watch the action. It typically combines access to upscale lounge spaces with food and beverage service, comfortable seating, and exclusive perks that enhance the overall stadium experience. Built for guests who value convenience and VIP-level amenities, Touchdown Club delivers a more social, all-inclusive environment before and during the game.

As the Art Director for On Location Experiences’ Touchdown Club, I led the creative vision and execution for Super Bowl LIX 2025, overseeing the hospitality experience from concept development and branding to guest journey design, schematics, and live activations, contributing to above 95 percent VIP satisfaction scores.