Kew Media Group
EXHIBITION DESIGN
INTRODUCTION
In 2019, Kew Media Group, an independent media content company that produces and distributes a multi-genre catalogue of film, television and digital assets across a range of viewing platforms wanted a new exhibit design for the Mipcom and MipTv event that is held annually at the Palais des Festivals, Cannes, France.
“Kew promotes transparency, equality, respect, and inclusiveness and plans to grow with the benefit of people from a wide range of perspectives and backgrounds.”
Concept
Considering Kew’s logo and its use of a black and white color scheme and rigid geometric shapes, I wanted to subtly add pops of color in its exhibit to show that the media conglomerate has more to offer with its content variety.
The exhibit was designed with a modern and stark facade contrasted by graphic lines to mimic the details in Kew’s logo. Pops of color were used on walls with posters showcasing their content and furniture to playfully express Kew’s brand message.
Floorplan & Flow
This floorplan heavily considered the different experiences within the exhibit. One of the biggest focal points is the large conference room placed in the center of the exhibit. Its large glass floor-to-ceiling windows visually allow the communal space to feel larger when it is exposed but becomes a private meeting space when the curtain within the room are pulled out.
Facade
The minimal design to the facade alludes to Kew’s logo. I wanted to portray complexity within simplicity with subtle details like the graphic spacing between the black strips on the grey backwall to create a rhythmic blend of the two.
A Kew Moment
The entry moment was designed to be enticing. It metaphorically shows the depth of Kew’s brand. The pops of color in the furniture and brand imagery are used to grab most of the attention in contrast to the mute and neutral colors of the exhibit. After all, the focus of the exhibit is about the content Kew Media can offer.
